Is browsing in bookstores still a relevant source of sales?

If your town is similar to mine, few bookstores exist. As far as corporate chains, or large, recognizable book-selling brands go there is only one such store in my town. In the past few years, I’ve set foot in that store twice, both around the holidays, in search of gifts for family members. 

So, if my patterns are similar in any way to the masses, which I would guess they are, few people browse in bookstores anymore. I’ve read reports that print books made a comeback in recent years, that people are choosing to hold a real book in their hands over a tablet, but are they going to the bookstore to purchase those books? If print books are really making a comeback, will we see bookstores make a comeback? 

This is an important question for aspiring writers, because one has to decide if potential readers are going to find their book in a real bookstore. If a writer decides he or she won’t find a large number of potential readers within a bookstore, that means the readers will more likely find an author’s writings online or in a digital bookstore. If you wrote a book in the past decade, there is little to no chance I have seen it in a bookstore. 

If you wanted to get my attention and sell me a book, you would need another advertising vehicle. I can’t remember the last time I saw an advertisement for a book, but I see plenty of ads for movies that say, “based on the book.” I’ll admit to reading a few of those. The only other way I come across books is by browsing online or by recommendation from friends.

I can count recommendations from friends on one hand without using all five fingers and not one of those recommendations led to a book I liked. The only book I liked in the past decade from browsing a bestseller list was Gone Girl. I’ve struck out with so many books using the browsing method that I am unlikely to keep browsing, so where does that leave me as a reader?

I see plenty of blogs advertising books written by independent publishers, but not one has convinced me to buy their book. Unfortunately, if you are trying to sell your book with a blog or social-media account, you come across as amateur and nobody wants to buy a book from an amateur. 

As a reader, I am often left reading classics that have passed the test of time and are known to be good reads. That way I don’t waste my time on some random book. The independent modern writer is not reaching me, the modern reader, with books of print or electonic variety. 

I don’t know what that means for the modern writer, but it is possible that the traditional idea of a book is dying, even though readers are supposedly returning to print books. Give me all the stats you like, I see no evidence in my daily life of people going into bookstores or talking about the latest Kindle read. 

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