A writer can wake up each morning and ask the question: what should I write? Whatever the writer decides to write, the next question becomes: How will I get read?
In today’s modern world there are more options than ever for getting read. A writer can start a blog and perhaps generate a few readers. A writer can post their work to social media and beg their friends and acquaintances for a moment of their time. A writer can save the morning composition and collect it as part of a future book, in which might be their ticket to stardom and riches.
What if there were no publishing houses with advertising and marketing at their disposal? What if you were left with one method of promotion and that was word of mouth?
Advertising professionals are little more than carnival barkers pulling a fast one on the consumer, saying anything to make a fool part with his money. Yet, they are a necessary part of the entertainment world. Without them, consumers wouldn’t know what exists.
Professional marketers and advertiswers are often good at their jobs and their methods are effective, but pretend for a minute that the world of advertising doesn’t exist. All that exists are writers and readers and the only way to get read is through word of mouth, perhaps the most honest form of advertising.
Would you choose to write something different today?