Yesterday, someone asked me if I had read any good books lately. It may be the first time that’s happened in a decade. The exchange that followed was revealing and educational for anyone thinking of selling a book.
I told her Comanche Moon was pretty good and her response: “That sounds like a western,” meaning she would never bother with a western. She didn’t have to see the cover or read a page or two. She heard the title and rejected the book immediately.
Even though I thought she might enjoy the book despite it being a western, I didn’t press the issue. Instead, I told her she might like Beautiful Ruins by Jess Walter. This suggestion seemed to satisfy her and she said she would look it up and try an e-book sample.
No word as to whether she started reading Beautiful Ruins, but that’s not important. The lesson here is that a casual reader will reject your book in a heartbeat if there is the slightest chance it doesn’t fit their idea of what they want to read. A title or a cover can turn away a reader before they ever give a chance to the writing or the story. Readers have preconceived notions about what they want to buy and if an author doesn’t deliver the goods from start to finish, there will be no sale.