I couldn’t even give away a single super-short e-book, which is a failure of sorts, but a useful experiment. It sheds a little light on what a particular audience is thinking, in this case an audience of 100 or so people who don’t already have a book-reading habit.
Combining the latest experiment with some past experiments, I’ve found that the only people who are willing to read something on Kindle or any other reading device, are people who already use a Kindle or reading app. Nobody will download an app on their phone just to read one book, no matter how short. It’s too inconvenient.
It is worth noting that the same people who would not download an eight-page free e-book, have a four-year history of reading posts from my various free blogs. So, these people are an established audience who like to read my writing, but still wouldn’t download a free book to Kindle.
It is also worth noting, I have done previous experiments in which established Kindle readers did download my free e-books, proving that Kindle readers are willing to give my stories a shot, while blog followers are not.
The conclusion seems to be, if you want to publish e-books, you can’t try to reinvent the book-selling formula. If you want to reinvent the way people read, you’ll have to do so outside the realm of books.